Jane TrieuIllustration + Design
Sparkpoint
Sweatshirt
Sparkpoint
AD Isaak Le
In this design, I wanted to highlight the 4 pillars of Sparkpoint’s program:
- Managing Credit
- Reducing Debt
- Increasing Income
- Building Assets
Financial concepts can be difficult to navigate for the first time, especially for monolingual immigrants. In our collaboration, we moved away from literal financial imagery and infused cultural motifs like the cash coin or fruits into the illustrations instead to break down these abstract concepts into simpler steps.